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1. What is Public Relations?
2. History and Evolution of Public Relations
3. PR Theory and Strategy
4. PR Ethics and Law
5. Research in Public Relations
6. Writing in Public Relations
7. Media Relations and Press Releases
8. Crisis Communication and Reputation Management
9. Digital PR and Social Media Strategy
10. Press Events and Storytelling
11. Community and Stakeholder Relations
12. PR Measurement and Evaluation
13. Branding and visual identity
Appendix
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Introduction to Public Relations Copyright © by Anna Daly is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.