Book Title: Introduction to Public Relations
Book Description: This text offers an introduction to the field of public relations, exploring its history, foundational theories, ethical and legal considerations, and modern practice in a digital age. It guides students through writing, media relations, crisis communication, measurement, and branding. This gives them the tools to think strategically and act with purpose in a dynamic communication environment. With a strong emphasis on real-world applications and professional standards, it prepares readers to engage audiences, manage reputations, and build mutually beneficial relationships in the PR field.
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Book Information
License
Introduction to Public Relations Copyright © by Anna Daly is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
Subject
The Arts
Metadata
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Introduction to Public Relations Copyright © by Anna Daly is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.