25 How Do I Write a Proposal Argument?

Background on the problem, opportunity, or situation

Often just after the introduction, the background section discusses what has brought about the need for the proposal—what problem, what opportunity exists for improving things, what the basic situation is. For example, management of a chain of daycare centers may need to ensure that all employees know CPR because of new state mandates requiring it, or an owner of pine timberland in eastern Oregon may want to make sure the land can produce saleable timber without destroying the environment.

While the named audience of the proposal may know the problem very well, writing the background section is useful in demonstrating our particular view of the problem. If we cannot assume readers know the problem, we will need to spend more time convincing them that the problem or opportunity exists and that it should be addressed.  For a larger audience not familiar with the problem, this section can give detailed context.

Description of the proposed solution

Here we define the nature of what we are proposing so readers can see what is involved in the proposed action. For example, if we write an essay proposing to donate food scraps from restaurants to pig farms, we will need to define what will be considered food scraps. In another example, if we argue that organic produce is inherently healthier for consumers than non-organic produce, and we propose governmental subsidies to reduce the cost of organic produce, we will need to define “organic” and describe how much the government subsidies will be and which products or consumers will be eligible. Make sure you define the problem so that your audience can see it clearly.

Methods and feasibility of the project

If we have not already covered the proposal’s methods in the description, we may want to add this. How will we go about completing the proposed work? For example, in the above example about food scraps, we would want to describe and how the leftover food will be stored and delivered to the pig farms. Describing the methods shows the audience we have a sound, thoughtful approach to the project. It serves to demonstrate that we have the knowledge of the field to complete the project.

A proposal argument needs to convince readers that the project can actually be accomplished. How can enough time, money, and will be found to make it happen?  Have similar proposals been carried out successully in the past? For example, we might observe that according to the U.S. Environmental Protection Agency, Rutgers University runs a program that sends a ton of food scraps a day from its dining halls to a local farm.¹ If we describe how other efforts overcame obstacles, we will persuade readers that if they can succeed, this proposal can as well.

Benefits of the proposed solution

Most proposals discuss the advantages or benefits that will come from the solution proposed. Describing the benefits helps you win the audience to your side, so readers become more invested in adopting your proposed solution. In the food scraps example, we might emphasize that the Rutgers program, rather than costing more, led to $100,000 a year in savings because the dining halls no longer needed to pay to have the food scraps hauled away.  We could calculate the predicted savings for our new proposed program as well.

In order to predict the positive effects of the proposal and show how implementing it will lead to good results, we will want to use causal arguments. This is a good time to refer back to the problem we identified early in the essay and show how the proposal will resolve that original problem.

Counterargument: Addressing other possible solutions

Your argument should also include at least one other possible solution to the problem you identified. You’ll need to find a credible source for this counterargument. Once you’ve summarized this alternate solution, make sure you explain why your chosen solution is better.